Partner review
Primis Review 2026 — What Indian Publishers Should Know
The smallest publisher base in this set by a wide margin — 200 domains — and yet 24 of them are Indian sites from the scan. Small, but not absent here.
By Umashankar Kushwah · Published 26 August 2026 · Updated 1 October 2026
Data fetched from sellers.json: 26 August 2026
Quick verdict
200 publisher domains at a ratio of 1.04 — own-account reporting. On 24 of the 123 Indian sites scanned. Google-certified, not Premier.
What they actually do
Primis lists 200 publisher domains in its own sellers.json — the smallest count of the ten. Its publishers are not concentrated in any one country that the data shows.
A small publisher base is not automatically a warning. It can mean a narrow focus or a younger operation. What it does mean is that aggregate case studies carry less weight; ask what they have done on sites shaped like yours.
Requirements
Primis’s homepage and publisher pages state no eligibility bar: no minimum traffic or revenue figure, revenue share or contract length. The only payment terms on its site are a Net15 initiative announced in March 2021 and stated to run through the end of 2021. Get current terms in writing before you sign.
| Requirement | What they publish |
|---|---|
| Minimum pageviews | — |
| Minimum monthly impressions | — |
| Accepted verticals | — |
| Contract or lock-in period | — |
| Revenue share | — |
| Payment terms | Net15 initiative announced March 2021, stated to run through the end of 2021; no current terms stated |
Source: primis.tech publisher pages and blog, checked 1 October 2026. A dash means it is not stated there.
Reporting model
The ratio is distinct seller IDs divided by publisher domains in the company's own
sellers.json. It is the one thing you can check before signing anything.
| Ratio | What it means for you |
|---|---|
| 0.7 and above | Each publisher tends to get their own account. Your impressions, eCPM and fill are yours to read. |
| 0.2 to 0.7 | Mixed. Some publishers get their own ID, some share one. |
| below 0.2 | IDs are shared across many publishers. You see a share of a pooled number, not your own. |
At 1.04 there are marginally more publisher domains than seller IDs — the pattern you see when each publisher has their own account. Your numbers should be yours.
Where Indian publishers stand
Primis appeared with a DIRECT line on 24 of the 123 Indian sites scanned. Against a base of only 200 publisher domains, that is a notably high India share — more than one in ten of everyone they represent.
For comparison, from the same scan: VDO.AI 69, Affinity Global 42, AdPushup 33, Primis 24, Publift 23, MonetizeMore 18, Freestar 3, and Playwire, Ezoic and Mediavine 0.
A high count means many Indian publishers already have a direct relationship with them — it is evidence of presence, not of good rates. Two publishers on the same partner can be on very different terms.
What changed since the last scan
Re-checked on 15 September 2026: 200 publisher domains in August, 200 today — not a single one added or removed in three weeks. The seller ID count did move, from roughly 192 to 246, pushing the ratio from 1.04 to 1.23. More accounts, the same publishers behind them.
Primis is also the only partner here whose file is not overwhelmingly publisher accounts: 37 of its 246 seller records are marked INTERMEDIARY rather than PUBLISHER. That is a reseller layer visible in the company's own file, and those 37 are excluded from the publisher count above.
Indian domains in the current file: one — dailyhunt.in.
Who they're right for
FITS
- Publishers who want a partner where they will not be one of thousands
- Sites where video inventory is the main opportunity
- Indian publishers, given the unusually high India share of a small base
DOESN'T FIT
- Publishers who want the reassurance of a very large publisher roster
- Anyone who needs published rates and terms up front
How to verify this yourself
Four steps, no tools, about two minutes. Every number above comes from these files.
| Step | What to do |
|---|---|
| 1 | Open https://primis.tech/sellers.json in a browser. If it 404s, the company publishes none — that itself is the answer. |
| 2 | Count the entries. Each has a seller_id and usually a domain. The number of distinct domains is the publisher count. |
| 3 | Divide distinct seller IDs by distinct domains. That is the ratio in the block above. |
| 4 | Open yoursite.com/ads.txt on an Indian site — Primis's own sellers.json names exactly one, dailyhunt.in. Search for primis.tech. A line ending DIRECT means a real direct relationship; RESELLER means it is being passed on. |
Full method: methodology. The same numbers for 199 companies: the MCM partners directory.
Disclosure
I run an MCM operation myself, so treat this as a competitor writing about a competitor. That is exactly why nothing here is an opinion about their service quality — every figure is from a public file you can open yourself, and the method is in step 4. I have no commercial relationship with Primis, and this page is not sponsored.