Partner review
Ezoic Review 2026 — What Indian Publishers Should Know
A Google Premier partner that publishes no sellers.json of its own — so two of the three numbers on this page cannot be measured at all. The India answer is still clear.
By Umashankar Kushwah · Published 26 August 2026 · Updated 1 October 2026
Data fetched from sellers.json: 26 August 2026
Quick verdict
No sellers.json published, so publisher count and ratio are unmeasurable. Zero of the 123 Indian sites scanned. One of Google's six Premier partners.
What they actually do
Ezoic is in the directory's certified but not measurable section. Google marks it as a Premier partner, but it publishes no sellers.json under its own domain — so the two numbers this site normally leans on simply do not exist for it.
That is not evidence of anything bad. Plenty of legitimate companies structure their supply differently. It does mean the check in step 4 will come back empty for Ezoic, and you will have to ask them directly for what the file would otherwise have told you.
Requirements
Ezoic’s services page sets the bar: services are based on average monthly users, with 250,000 a month the required minimum and 1 million or more for its VIP tier. It also mentions a limited self-service option for smaller publishers. Revenue share, payment terms and contract length are not stated there.
| Requirement | What they publish |
|---|---|
| Minimum traffic | 250,000 average monthly users (1 million+ for VIP & Enterprise) |
| Minimum pageviews | — |
| Minimum monthly impressions | — |
| Accepted verticals | — |
| Contract or lock-in period | — |
| Revenue share | — |
| Payment terms | — |
Source: ezoic.com/services, checked 30 September 2026. A dash means it is not stated there.
Reporting model
The ratio is distinct seller IDs divided by publisher domains in the company's own
sellers.json. It is the one thing you can check before signing anything.
| Ratio | What it means for you |
|---|---|
| 0.7 and above | Each publisher tends to get their own account. Your impressions, eCPM and fill are yours to read. |
| 0.2 to 0.7 | Mixed. Some publishers get their own ID, some share one. |
| below 0.2 | IDs are shared across many publishers. You see a share of a pooled number, not your own. |
Unmeasurable. With no sellers.json there is no ratio to read, so the question “will I get my own account?” has to be asked directly rather than checked. Ask for it in writing.
Where Indian publishers stand
Ezoic did not appear once across the 123 Indian publisher ads.txt files scanned — not as DIRECT, not as RESELLER.
For comparison, from the same scan: VDO.AI 69, Affinity Global 42, AdPushup 33, Primis 24, Publift 23, MonetizeMore 18, Freestar 3, and Playwire, Ezoic and Mediavine 0.
This is a geography finding, not a credibility one. Ezoic is Google Premier certified — higher standing than most of this list. The gap is that no Indian publisher in this sample has them in their supply chain. If your traffic is US or European, none of this applies to you.
What changed since the last scan
Nothing, because there is nothing to change. Re-checked on 15 September 2026:
ezoic.com/sellers.json still returns HTTP 404. Ezoic publishes no
sellers.json at all, so there is no publisher count, no ratio, and no Indian
footprint to read — not a low number, an absent file.
That absence is the finding. Every other partner on this site can be checked in about thirty seconds by opening one URL. Ezoic cannot. Anything you are told about its publisher base has to be taken on trust, because the file that would settle it does not exist.
Who they're right for
FITS
- Publishers with US, UK or European traffic
- Sites that want a Google Premier partner and do not need the sellers.json check
DOESN'T FIT
- India-first publishers — no measurable Indian footprint in this sample
- Publishers who want to verify the reporting model from a public file before signing
How to verify this yourself
Four steps, no tools, about two minutes. Every number above comes from these files.
| Step | What to do |
|---|---|
| 1 | Open https://ezoic.com/sellers.json in a browser. If it 404s, the company publishes none — that itself is the answer. |
| 2 | Count the entries. Each has a seller_id and usually a domain. The number of distinct domains is the publisher count. |
| 3 | Divide distinct seller IDs by distinct domains. That is the ratio in the block above. |
| 4 | Ezoic publishes no sellers.json, so there is no list of its publishers to cross-check against. Open yoursite.com/ads.txt on any Indian site you know and search for ezoic.com. A line ending DIRECT means a real direct relationship; RESELLER means it is being passed on. Whatever you find or do not find, there is no published file to check it against. |
Full method: methodology. The same numbers for 199 companies: the MCM partners directory.
Disclosure
I run an MCM operation myself, so treat this as a competitor writing about a competitor. That is exactly why nothing here is an opinion about their service quality — every figure is from a public file you can open yourself, and the method is in step 4. I have no commercial relationship with Ezoic, and this page is not sponsored.