Partner review
AdPushup Review 2026 — What Indian Publishers Should Know
An Indian company whose publisher base is mostly Japanese. Certified, own-account reporting, and a real presence on Indian sites — but the centre of gravity is not where the name suggests.
By Umashankar Kushwah · Published 26 August 2026 · Updated 1 October 2026
Data fetched from sellers.json: 26 August 2026
Quick verdict
1,177 publisher domains at a ratio of 0.85 — own-account reporting. On 33 of the 123 Indian sites scanned. Google-certified, though not one of the six Premier partners.
What they actually do
AdPushup is an Indian company, but its sellers.json publisher base is concentrated in Japan — 214 .jp domains, 18% of the total. That is the single most surprising number in this whole set.
It does not make them worse for an Indian publisher. It does mean that when they talk about scale, most of that scale was built somewhere else, and you should ask for Indian publisher references specifically rather than accepting the aggregate.
Requirements
AdPushup’s site states no minimum traffic or revenue bar. It says it takes a revenue share — described only as “much more modest” than AdSense, with no percentage — offers new publishers 15 days of zero revenue share, and calls its tools contract-free. Payment terms are not stated on its site.
| Requirement | What they publish |
|---|---|
| Minimum pageviews | — |
| Minimum monthly impressions | — |
| Accepted verticals | — |
| Contract or lock-in period | Its site calls its tools contract-free |
| Revenue share | A revenue share, “much more modest” than AdSense; no percentage stated. 15 days of zero revenue share for new publishers |
| Payment terms | — |
Source: adpushup.com and adpushup.com/publisher/get-started, checked 30 September 2026. A dash means it is not stated there.
Reporting model
The ratio is distinct seller IDs divided by publisher domains in the company's own
sellers.json. It is the one thing you can check before signing anything.
| Ratio | What it means for you |
|---|---|
| 0.7 and above | Each publisher tends to get their own account. Your impressions, eCPM and fill are yours to read. |
| 0.2 to 0.7 | Mixed. Some publishers get their own ID, some share one. |
| below 0.2 | IDs are shared across many publishers. You see a share of a pooled number, not your own. |
At 0.85 AdPushup sits in the own-account band, so your impressions, eCPM and fill should be readable as yours rather than a slice of a pooled figure. Confirm it by asking to see the reporting view before you sign.
Where Indian publishers stand
AdPushup appeared with a DIRECT line on 33 of the 123 Indian publisher ads.txt files scanned — third highest in this set, behind VDO.AI and Affinity Global.
For comparison, from the same scan: VDO.AI 69, Affinity Global 42, AdPushup 33, Primis 24, Publift 23, MonetizeMore 18, Freestar 3, and Playwire, Ezoic and Mediavine 0.
A high count means many Indian publishers already have a direct relationship with them — it is evidence of presence, not of good rates. Two publishers on the same partner can be on very different terms.
What changed since the last scan
Re-checked on 15 September 2026, three weeks after the figures above. AdPushup's publisher domain count moved from 1,177 to 1,182 — five domains, which is noise. The ratio is 0.851 against 0.85 in August: unchanged to the third decimal. Whatever else has happened at AdPushup in three weeks, its published roster has not moved.
Indian domains in its own file: 13 that end in .in, including
ndtv.in, ibc24.in, erail.in,
allevents.in and learncbse.in. The larger share of its
non-.com footprint is Japanese — 220 .jp domains,
against 13 Indian ones.
Who they're right for
FITS
- Indian publishers who want an Indian company with own-account reporting
- Publishers comfortable that most of the partner's scale is in another market
- Sites already on AdSense wanting a managed layer on top
DOESN'T FIT
- Publishers who need published rates before a conversation — none are public
- Anyone who assumed an Indian company means an India-weighted publisher base
How to verify this yourself
Four steps, no tools, about two minutes. Every number above comes from these files.
| Step | What to do |
|---|---|
| 1 | Open https://adpushup.com/sellers.json in a browser. If it 404s, the company publishes none — that itself is the answer. |
| 2 | Count the entries. Each has a seller_id and usually a domain. The number of distinct domains is the publisher count. |
| 3 | Divide distinct seller IDs by distinct domains. That is the ratio in the block above. |
| 4 | Open yoursite.com/ads.txt on an Indian site — try ndtv.in, thewire.in or theprint.in, all three of which AdPushup lists in its own sellers.json. Search for adpushup.com. A line ending DIRECT means a real direct relationship; RESELLER means it is being passed on. |
Full method: methodology. The same numbers for 199 companies: the MCM partners directory.
Disclosure
I run an MCM operation myself, so treat this as a competitor writing about a competitor. That is exactly why nothing here is an opinion about their service quality — every figure is from a public file you can open yourself, and the method is in step 4. I have no commercial relationship with AdPushup, and this page is not sponsored.